DailyCo

Author name: dailyco

Breadlife Counter
Growth & Strategy

Breadlife Opens 100+ New Satellite Outlets, Making Fresh, Affordable Bread More Accessible Across Jakarta Metro

Breadlife is rapidly expanding across Jabodetabek, bringing fresh, preservative-free bread to families via MRT stations, TransJakarta bus stops, and new retail hubs. This Ramadan, consumers may enjoy unbeatable deals on iftar favorites. Breadlife, Indonesia’s beloved bakery owned and operated by The Daily Company (DailyCo), is making it easier than ever for families to enjoy its soft, sweet, and preservative-free bread with the opening of over 100 new outlets across the Jakarta metro area. In just one year, Breadlife has expanded to a variety of key transit and retail locations, ensuring that more Indonesians have convenient access to its freshly baked, high-quality, and affordable products. Breadlife’s newest locations include high-foot-traffic areas such as MRT stations at Blok M, ASEAN, and Fatmawati. It has also opened new outlets in dozens of satellite shopping destinations including Lippo Mall Cikarang, CityWalk Lippo Cikarang, Neo Soho, and more. Additionally, commuters can now grab their favorite Breadlife treats at various TransJakarta bus stops, making daily travel even more enjoyable. This expansion is part of the brand’s commitment to delivering delicious, accessible, and budget-friendly baked goods to millions of Indonesians. Since its 2021 acquisition by DailyCo, Breadlife has been on an upward growth trajectory, continuously innovating its product offerings and customer experience. These efforts have driven a 150% revenue increase from 2022 to 2024, proving that high-quality, freshly baked bread at an affordable price is in high demand in Indonesia. To celebrate Ramadan 2025, Breadlife is rolling out a range of special promotions in March, ensuring that everyone can enjoy its signature baked goods at unbeatable prices. For a limited time, customers can take advantage of a 25% discount on various items at all Breadlife stores, making it the perfect opportunity to stock up on their favorite treats for sahur and iftar. The brand is also running Breadlife Berbagi, an initiative providing free snack boxes to those in need this Ramadan. For those on the go, Breadlife is offering an exclusive Buy 1 Get 1 Free deal on all bread variants at select TransJakarta stations, including Halte Kalideres, Damai, Grogol Reformasi, Bendungan Hilir, Pinang Ranti, and others. This special offer allows commuters to double their treats while on their daily travels. Online shoppers can also enjoy massive savings, with discounts of up to 36% on orders made via GrabFood, GoFood, and ShopeeFood. Additionally, Breadlife has introduced special bundles for your special sharing occasion, including a pair of chocolate and cheese soft bun six-packs for just Rp50K (down from Rp74K) and a six-pack combo of cheese and cheese bolognese soft buns for Rp50K (down from Rp79K) when purchased via online delivery platforms. For those craving something extra indulgent, Breadlife is offering a spicy chicken floss and Pan Au Chocolate combo for Rp28K (down from Rp37K), as well as a Pavarotti and Almond Croissant bundle for Rp28K (down from Rp40K) when purchased via GrabFood, GoFood, or ShopeeFood. These limited-time Ramadan specials are designed to bring delicious, high-quality baked goods to even more families at prices that fit every budget. With the addition of over 100 new locations, Breadlife is making sure that excellent bread is never far away. Whether grabbing a quick snack before work, picking up treats for iftar, or ordering online for home delivery, consumers can now enjoy Breadlife’s signature soft and sweet bread whenever and wherever they like. “Our goal has always been to bring high-quality, freshly baked bread to more Indonesians at the most affordable prices,” explained Kelvin Subowo, Founder and CEO of DailyCo. “With this expansion, we are ensuring that more people can experience the joy of Breadlife—whether they’re commuting, shopping, or enjoying a meal at home with family.” Breadlife’s continued growth reflects its unwavering commitment to freshness, quality, and affordability. With Ramadan in full swing, there’s never been a better time to visit Breadlife and enjoy freshly baked goodness at unbeatable prices. Be sure to take advantage of these special offers before they’re gone, and discover why Breadlife remains Indonesia’s go-to bakery for quality, affordability, and convenience.

DailyCo-acquires-Waku-catering
Growth & Strategy

DailyCo Acquires Waku to Lead Indonesia’s Institutional Catering Market, Appoints Anthony Gunawan as CHRO

Waku delivers 10M+ meals annually to 658+ corporate and government clients across 20 cities, maintaining a 98% repeat order rate and a 15,000-item menu. The acquisition enhances DailyCo’s nationwide footprint and operational leverage in Indonesia’s institutional F&B sector.  DailyCo, Indonesia’s fastest-growing multi-brand F&B operator, has acquired Wadah Kuliner (Waku), a local F&B company known as the market leader in comprehensive catering and canteen management services for corporate and governmental clients. Established in 2017, Waku offers an array of services, including daily meals, snack boxes, buffets, coffee breaks, pantry supplies, and more. Waku Founder and CEO Anthony Gunawan has been appointed Chief HR Officer (CHRO) at DailyCo. The B2B catering market in Jakarta and West Java alone is a US$62 billion opportunity. In recent years, Waku has clocked an 88% YoY growth in revenue and reached EBITDA positivity. With this acquisition, DailyCo now manages one of the largest institutional catering networks in the country, positioning itself at the forefront of an F&B segment that is increasingly driven by consolidation, digitization, and evolving workplace expectations.  Waku serves more than 10 million meals annually to over 658 clients across 20 cities in Indonesia, maintaining a 98% repeat order rate. The company partners with over 60 kitchens and features a menu selection of more than 15,000 options, catering to diverse dietary preferences and event requirements. The strategic acquisition is designed to bolster DailyCo’s capabilities in providing scalable and innovative dining solutions to businesses and institutions across Indonesia. The Waku brand will continue operating as a wholly owned subsidiary of DailyCo, retaining its existing partners, systems, and customer base. Integration efforts will focus on unlocking operational synergies across kitchen infrastructure, procurement, supply chain, and enterprise sales, while enhancing workforce development and internal alignment through Anthony’s new role in human capital leadership. In recent weeks, the firm inked a noteworthy deal with the Ministry of Religious Affairs to begin supplying Indonesia’s Hajj Pilgrimage with pre-packaged meals, representing a significant new revenue channel for the business. The agreement marks an important new chapter for the merged entity. The high-volume, high-complexity nature of the contract is seen as a proving ground for DailyCo’s ability to serve national-scale institutional clients with operational excellence. Other marquee clients served by Waku include corporate entities such as Lazada, Bank Central Asia, BRI Group, Mandiri Group, and Tokopedia, as well as large-scale events such as the FIFA World Cup. While many companies pursue M&A with a focus on acquiring productive assets, inevitably followed by cost-cutting and headcount reduction, DailyCo is the exception. It adopts a growth-oriented approach, using strategic acquisitions to expand human capabilities, retain top talent, and strengthen its organizational capacity. Each deal is designed to create long-term value beyond just financial metrics. DailyCo Founder and CEO Kelvin Subowo said, “At DailyCo, we don’t just acquire businesses—we invest in people. From the outset, we saw exceptional potential in Anthony’s ability to build and scale a high-impact team grounded in world-class company culture practices. The strength of Waku’s internal culture was a key driver of its operational excellence, and we knew that bringing Anthony on as CHRO would be critical to replicating that success across the broader DailyCo as a group.” Newly minted as CHRO of DailyCo, Anthony Gunawan explained, “Joining DailyCo opens up new possibilities to expand our impact, while keeping our mission and brand DNA intact. Together, we’re not only building a larger business—we’re also raising the bar for how institutional meals can be delivered: with consistency, care, and scale.” The acquisition is a key step in DailyCo’s push to lead Indonesia’s institutional food services sector, a fast-growing but highly fragmented market traditionally dominated by smaller, localized providers. With increased demand for safety, reliability, and nutritional standards in workplace and institutional dining, DailyCo is strategically expanding its B2B footprint by acquiring high-performing businesses with strong operational infrastructure, with Waku serving as a prime example. DailyCo remains actively focused on identifying strategic M&A opportunities that align with its mission to feed the nation. Interested parties are encouraged to get in touch with the team.

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